More information isn’t always better
The packaging is crammed with text, which was off-putting for Bonhomme. “Some of the info on the carton needed to be proofread. Some of the content seemed a little annoying. I don’t care as much about why the company is doing something, but more about how it affects my health and experience. So, a little less about the cow and more about how oat milk can benefit me and fit into my life. The nutrition side is not boring,” as declared on the carton, “and that language might put off some people.”