Taste Test Friday: Oatly scores well with plant-based milk drinkers, but doesn’t sway dairy consumers

By Elizabeth Crawford

19-Jan-2018 - Last updated on 19-Jan-2018 at 13:27 GMT

Taste Test Friday: Oatly scores well with plant-based milk drinkers, but doesn’t sway dairy consumers

New kid on the block: Oatly launches in the US

Dozens of cartons shared with consumers

Clean label resonates with testers

Higher protein and lower fat content considered a plus

Play up the protein, one tester recommends

Testers praise mouthfeel and texture

Oatly performs “well” in hot beverages, soups and baked goods

“Viscous” consistency similar to dairy milk

Oatly is “totally palatable”

Testers divided on “flavor” of plain milks

Bold package design captivates testers

More information isn’t always better

Key facts got lost in dense text

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