Taste Test Friday: Oatly scores well with plant-based milk drinkers, but doesn’t sway dairy consumers By Elizabeth Crawford 19-Jan-2018 - Last updated on 19-Jan-2018 at 13:27 GMT Facebook Twitter Linkedin Email to a friend Taste Test Friday: Oatly scores well with plant-based milk drinkers, but doesn’t sway dairy consumers New kid on the block: Oatly launches in the US Dozens of cartons shared with consumers Clean label resonates with testers Higher protein and lower fat content considered a plus Play up the protein, one tester recommends Testers praise mouthfeel and texture Oatly performs “well” in hot beverages, soups and baked goods “Viscous” consistency similar to dairy milk Oatly is “totally palatable” Testers divided on “flavor” of plain milks Bold package design captivates testers More information isn’t always better Key facts got lost in dense text Prev 1 2 3 4 5 … 14 Next Related tags Milk
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