Natural and organic sales growth significantly outpacing overall industry growth By Elaine Watson 13-Mar-2018 - Last updated on 14-Mar-2018 at 15:23 GMT Facebook Twitter Linkedin Email to a friend According to NBJ, natural, organic and functional food was up 6.7% to $144bn; dietary supplements were up 6.1% to $44bn and natural living (personal care) was up 5.9% to $20bn in 2017; while overall food sales edged up just 0.7% in 2017. EXPO WEST 2018: The state of the natural products industry EXPO WEST 2018: The state of the natural products industry US retail sales of natural and organic products +6.5% to $207bn in 2017 Natural and organic sales growth significantly outpacing overall industry growth Hot trends Channel trends More than half of zero-to-three-year-old companies launched online first 70% of consumers will buy groceries online by 2024 Sugar reduction, plant-based, functional Natural, speciality, conventional Throw out the old playbook Test, learn, repeat Amazon reviews The virtual shelf Instacart Prev 1 2 3 4 5 6 … 15 Next