Are plant-based milk and meat really on a similar trajectory?
Asked whether analysts were right to assume that plant-based meat would follow the same trajectory as plant-based milks (which have captured c.13% of the US fluid milk market), Dornblaser said this was by no means clear, noting that the dynamics driving plant-based milk purchases (lactose-free, milk protein allergy-free, fewer calories, different flavors etc) did not apply to plant-based meat.