Three Wishes lures shoppers back to the cereal aisle
By Elaine Watson
- Last updated on
Three Wishes is hoping to bring Millennials back to the cereal aisle with its high protein (8g), low sugar (3g) grain-free cereal, made with chickpeas and pea protein and sweetened with monk fruit. The new brand, which is doing particularly well in New York and Los Angeles, is also exploring snack-packs as the cereal is frequently consumed without milk as a snack, said co-founder Ian Wishingrad.