Mondelēz SnackFutures test markets CaPao and Dirt Kitchen; gears up for 2020 launch of Ruckus and Co
At Mondelēz SnackFutures, which has been tasked with inventing new snacks, reinventing existing ones, and investing in external brands (Uplift Food, Hu Chocolate), the team has already developed three new concepts for the US market: Dirt Kitchen Snacks with veggies, nuts, herbs and spices; Ruckus and Co smoothie shake-ups; and cacao-fruit-pulp-powered CaPao smoothie balls and fruit jerky strips.
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