"We're a health & wellness company, not just a juice company"
Developed by Ocean Spray's Lighthouse Incubator team - which is tasked with exploring disruptive and emerging categories - CarryOn is designed to help the company tap into new markets, said Hamdallah: "We're a health & wellness company, not just a juice company."
The aim is to learn what works and what doesn't so the brand is ready for prime time when the FDA finally provides some clarity about the legal status of CBD in foods and beverages, added Hamdallah, who said the firm is having conversations with a leading retail chain about introducing it in Colorado at the end of the summer.
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