Pringles
The Kellogg’s brand is turning up the heat of its Sizzl’N range.
Mexican Chilli & Lime Flavour joins Kickin’ Sour Cream, Sweet Chilli, Spicy Chorizo and Cheese & Chilli.
The combination of juicy limes mixed with a kick of chilli heat is set to bring Pringles fans on a sensorial journey to Mexico. Aiming to push snacking fans’ taste buds to the limit, the new flavour delivers a yin and yang taste sensation with its citrus zing and fiery chilli.
The Pringles Sizzl’N range contains varying levels of heat, each building to satisfy all preferences. The range contains no artificial colours or flavours to deliver the ultimate taste sensation.
When launched in 2021, the range quickly became the best UK sub-brand NPD, according to IRI data. The success reflects the growing demand for spicy foods and interesting flavours.
“Our fans have come to expect bold and exciting flavours from Pringles and the launch of Mexican Chilli & Lime is sure to deliver on this,” said Nikki Breeze, activation brand manager, Pringles.
“The flavour is designed for those who like to explore new, adventurous tastes with a spicy twist. Our Sizzl’N range has been a huge success and we can’t wait to see what people think of this delicious addition.”
Pringles Sizzl’N Mexican Chilli & Lime is available in Sainsbury’s for RRP £2.25.
