Trendspotter

Datamonitor: ‘Marketers are avoiding the word ‘diet’ like the plague’

Special edition: New trends in weight management

Datamonitor: ‘Marketers are avoiding the word ‘diet’ like the plague’

By Elaine WATSON

While obesity in America has reached epidemic proportions, manufacturers seeking to help us battle the bulge are avoiding the word ‘diet’ like the plague; cutting sugar, fat and salt by stealth; and instead promoting more positive messages about food...

NCA provides a taste of what to expect at its Sweet & Snacks Expo in May

Sweet & Snacks Expo Preview

Affordable gourmet confectionery flourishes at NCA’s Sweet & Snacks Expo

By Oliver Nieburg

Affordable gourmet confectionery is on the rise in the US, according to the National Confectioners Association (NCA) which has seen a hike in demand from exhibitors wanting to showcase products in the Gourmet Marketplace at the 16th Sweet & Snacks...

The meteoric rise of Yasso frozen Greek yogurts bars

Big interview: Drew Harrington and Amanda Klane, co-founders, Yasso

Get him to the Greek! The meteoric rise of Yasso

By Elaine WATSON

It’s a runaway success story that will either inspire budding entrepreneurs across the nation or have them seething with jealousy... But it’s hard to think of a better example of a product that hit the market just at the right time.

Steaz co-founder Eric Schnell on successful brand building

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

What’s in Kraft’s innovation pipeline for 2013?

What’s in Kraft’s innovation pipeline for 2013?

By Elaine WATSON

While Kraft’s 2013 innovation pipeline is dominated by line extensions - rather than blue sky innovation or entirely new product formats - it refreshes pantry staples with bolder flavors and capitalizes on trends towards healthier choices, flexible meals...

‘We need a revolution in the way we think about food’: Futurologist

‘We need a revolution in the way we think about food’: Futurologist

By Caroline Scott-Thomas

The future of food is an area that is often overlooked in the context of short political cycles, but we all need to have a view on how we can meet increasing and changing demand for food in the coming decades, according to futurologist Dr James Bellini.

Sandwich culture in the US

Americans chomp through the English sandwich

By Kacey Culliney

The English-born sandwich is a stern favorite with American consumers; consumed by a vast majority at least once a week, the Grains Food Foundation says.

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