Trends

CAT Squared launches mobile food safety software

CAT Squared launches mobile food safety software

By Rod Addy

US software firm CAT Squared has partnered Janam Technologies to launch food safety data analysis software that can be used with a handheld mobile device for added convenience.

Seven things soda makers should do to tackle obesity…

Seven things soda makers should do to tackle obesity…

By Elaine WATSON

While cynics might not be persuaded by Coke’s new ads promoting the role it is playing in tackling obesity, the soft drinks industry is increasing efforts to help consumers make ‘informed choices’ through calorie labeling and more no or low sugar options.

Academic Nestle slams Coke for ‘astonishing chutzpah’ on obesity

COMING TOGETHER OR FALLING APART? COKE'S ANTI-OBESITY ADVERT DIVIDES OPINION

Academic Nestle slams Coke for ‘astonishing chutzpah’ on obesity

By Ben BOUCKLEY

Leading food nutrition academic Marion Nestle tells BeverageDaily.com that she considers Coke’s new anti-obesity advertising drive ‘Coming Together’ an ‘astonishing act of chutzpah’.

Steaz co-founder Eric Schnell on successful brand building

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

Saffron Road launches first non-GMO prepared entrée in US

Saffron Road launches first non-GMO prepared entrée in US

By Hank Schultz

The first Non-GMO Project verified frozen food entrée in the US will hit store shelves by the end of the month under the Saffron Road brand.  It was a complicated, time-consuming process but one that company officials believe will ultimately pay off.

What’s in Kraft’s innovation pipeline for 2013?

What’s in Kraft’s innovation pipeline for 2013?

By Elaine WATSON

While Kraft’s 2013 innovation pipeline is dominated by line extensions - rather than blue sky innovation or entirely new product formats - it refreshes pantry staples with bolder flavors and capitalizes on trends towards healthier choices, flexible meals...

Too many eco-labels could hinder uptake, says Organic Monitor

Too many eco-labels could hinder uptake, says Organic Monitor

By Caroline Scott-Thomas

A proliferation of eco-labels could have adverse consequences, as food manufacturers question the value of certification schemes in light of a fragmented market and multiple fees, according to Organic Monitor.

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