Hartman Group

Picture credit: 365 by Whole Foods Market

'America is becoming a nation of par-cookers, snackers and meal assemblers'

Hartman Group to supermarkets: Embrace fresh or die (slowly)

By Elaine Watson

As supermarkets continue to lose market share to high- and low-end rivals, they must fully embrace consumer demand for fresh, stock more premium products and behave more like specialty retailers if they are to survive in today’s climate, according to...

Hummus: 'The powerhouse premium segment with the most promise for acceleration of market share.'

Hartman Group: Pleasure & distinction bigger drivers than health for premium products

The premium food opportunity: When are US consumers most likely to trade up?

By Elaine Watson

While more premium brands from KRAVE to Noosa are being snapped up by big food companies and private equity firms, not every CPG category has the potential to be driven – or revitalized - by premium brands, according to a new analysis by Hartman Group....

Hartman Group on the top food & beverage legacy brands

What are the top-performing legacy brands in US grocery?

By Elaine Watson

There are plenty of billion-dollar brands in the CPG market, but just 8% of 213 ‘legacy’ US food and beverage brands analyzed by market researcher Hartman Group are outpacing inflation and category growth rates.

Local claims are rising star as sun sets on organic claims

Local claims are rising star as sun sets on organic claims

By Elizabeth Crawford

New consumers continue to enter the organic category for the first time, but the health halo cast by the US Department of Agriculture’s certification is dimming as it becomes more mainstream and as shoppers’ interpretation of the standard evolves. 

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