Weighing unpredictable inflationary prices, a prioritization of wellbeing along with an enduring pandemic, consumers are self-editing their grocery baskets and carts by asking themselves one fundamental question -- "Do I need this?" -- when...
Despite historically enjoying rapid gains during economically challenging periods, like the pandemic, private label growth fell behind branded products in all but a few niche food and beverage categories during the past year – a role reversal that hasn’t...
The number of Americans buying groceries online nearly doubled in 2020 as they looked for ways to safely stock their pantries during the pandemic, and while some will return to in-store shopping when it is safe, “a strong contingent” say they will continue...
Retailers interested in attracting more Black shoppers, who Nielsen reports wield an annual buying power of $1.5 trillion and make more grocery trips per year than all other racial groups, need to stock and prominently highlight more products by Black-owned...
As consumers continue to place a higher value on enjoyable shopping experiences, retailers will need to offer more than low prices to drive traffic in 2020, including enticing “sights, sounds and smells” in brick-and-mortar stores, seamless shopping across...
Ritz Crisp & Thins, Dave’s Killer Bread and Lay’s Popppables have achieved golden status after breaking through the noise and redefining innovation in the past year, according to Nielsen.
Consumers are increasingly factoring in a product's sustainability attributes into their purchasing behavior and 73% of consumers surveyed by Nielsen say they are willing to change their consumption habits to reduce their environmental impact.
As more category sales continue to shift online, the fresh department remains a strong source of foot traffic for brick-and-mortar retailers and will serve as a key way to lure more consumers into stores, says Nielsen in a new report.
The US coffee market has been heating up with innovation and consumer interest, with ready-to-drink (RTD) products taking off and driving most of the category growth, according to Nielsen research.
Consumers are increasing their spending on private label products and have become "much more willing to splurge on store brands than they would for name brands," according to Nielsen.
Getting consumers to try trendy plant-based meat alternatives is a relatively low hurdle compared to encouraging long-term adoption of these products, which requires more convincing on the part of brands, says Nielsen, noting that the sector is "ripe...
Flexitarians -- a concept that generally refers to consumers who are eating a more plant-based diet but still eat meat -- are ushering in a new area of protein consumption that is helping lift instead of hinder meat sales, according to Nielsen research.
The term 'local' is important to consumers when making grocery purchases, but shoppers' definition of a local product is on a sliding scale (depending on the category) ranging from being produced within the same city to thousands of miles...
If areas of the grocery store were to be placed in a figurative bracket based on annual volume growth over a three year period (2015-2018), which departments would come out on top? According to Nielsen's "Total Store Bracket" ranking 16...
For some time, Amazon has been the dominant player in online grocery, but that lead may be starting to slip as brick-and-mortar retailers have been steadily winning back share in the competitive ecommerce race, says Nielsen.
Consumers' desire to eat better is having a strong impact across the fresh food sector from produce to prepared foods to meal kits, according to recent Nielsen research.
While chicken wings remain the most purchased food item leading up to Super Bowl with sales of $1.6bn*, more US consumers are adding plant-based protein alternatives and stealth veggies to their game day spread, according to Nielsen.
Organic products have become much more accessible and popular, with consumers of all ages spending more on organic items compared to previous years (+9.5% in annual household spend on organic products in 2018 compared to 2017*).
Right around the New Year’s period as consumers are trying to get their diets back on track after over a month of overeating, is when retailers can take advantage of increased interest in seafood, capitalizing on high protein claims and sustainability...
Sustainability-related claims on food products are popping up more frequently and while still just a small fraction of market, items mentioning sustainability outperformed the growth rate of total products in their respective category, according to Nielsen.
While available year-round, apple sales typically peak around the harvest season running from late August through early October. However, this year, dollar sales have contracted 5% over the last 52 weeks (ending Sept. 15, 2018), according to Nielsen data.
Consumer attention to health and wellness when making food and beverage purchases has impacted specific areas of the grocery store, specifically the rise in sales of no sugar added products and items that contain stevia or monk fruit, Nielsen data found.
Food and beverage products touting protein claims has become a big business driven by strong consumer interest, however two Nielsen surveys highlight knowledge gaps consumer still have about the nutrient.
Returning seasonal flavors such as pumpkin-flavored-anything tend to give products and food service outlets featuring the autumnal flavor a spike in sales as early as a month before the official start of fall.
The rise in sales and consumer interest of in-store fresh product offerings have challenged center-of-the-store items, but that doesn’t necessarily mean consumers have turned away from the middle aisles all together, Nielsen highlighted in its Total Consumer...
Consumers are embracing grocery shopping online faster than originally anticipated, and both manufacturers and brick-and-mortar retailers are at risk of being caught flat-footed unless they quickly hire the staff and build the technology necessary to...
Snack products with specific healthful claims have experienced the strongest uptick in sales, say a new insights from Nielsen, as the category reaches $33 billion in the US.
Thanksgiving historically is a time for friends and family to over-indulge on hearty meals filled with butter-soaked sides, marshmallow-topped vegetables and decadent desserts, but data from market-insights firm Nielsen reveals that Americans increasingly...
Consumers want more protein and more snacks, yet according to recent data from Nielsen only 20% currently eat protein snacks – revealing a substantial marketing opportunity for innovative companies. Here are a few up-and-comers looking to fill the void.
US retail sales of plant-based foods and beverages rose 8.1% to $3.1bn in the 52 weeks to August 12, according to Nielsen data compiled for the Plant Based Foods Association and The Good Food Institute.
It’s no secret that small and medium-sized food & beverage manufacturers are driving much of the growth in food retail. But they are also selling a far lower percentage of their wares on promotion, and generating a higher percentage of sales from...
Meat snacks have graduated from its road trip ‘gas station snack’ image, sales data imply. The $2.8 billion category had a compound annual sales growth of more than 7% over the past four years.
The rapidly changing face of America and the growing influence of multicultural households on the mainstream population demand retailers revise their marketing and stocking strategies to better meet evolving consumer demands, new research from Nielsen...
The measurement tool, launched today, combines Nielsen’s expertise in tracking sales based on consumer behavior and preferences with Label Insight’s ingredient database.
It's been a tough few years for the meat sector, said Meagan Nelson, associate director for fresh growth and strategy at Nielsen. Despite the many new roadblocks for the category (think non-meat protein competition and meal kits), there are strategies...
Data Nielsen collected this year revealed only 43% of US consumers trust industrially prepared foods, and 51% follow a diet that limits or prohibits consumption of certain foods. What does this mean to the CPG food and beverage sector this coming year?
Manufacturers and retailers who understand the subtleties and different priorities of multicultural consumers in the US not only could see more sales, but could charge more for individual items, new research from Nielsen and Harris Poll suggests.
Rapid concept testing helps time-poor CPG companies improve the odds for new product success
While no consumer panel or computer algorithm can predict with 100% accuracy whether a new product will be a hit, being able to get rapid, high-quality feedback on concepts at an early stage can save a huge amount of time and money later on, says Nielsen,...
Analysts at Nielsen noticed a trend in grocery stores that may prove a great opportunity for retailers, suppliers, and brands alike: Consumers are counting on the perishable aisles for a packaged, personalized 'prescription' for a healthy lifestyle.
With plant-based diets all the rage in the US currently, milk alternatives – and particularly those from almonds – are seeing strong sales growth and increased innovation, while sales of dairy milk are contracting.
Global consumers’ intent to buy foods and beverages online has grown 44% in two years, with over a quarter (26%) planning to buy online in the next three to six months, according to a new survey from market research organization Nielsen.
Consumers are frowning on moves by food manufacturers to reduce the size of products as a way of tackling shrinking budgets in the current economic climate, according to research by The Nielsen Company.
A new consumer survey aims to help manufacturers understand why
shoppers buy the same brand of products such as coffee, soda and
mayonnaise, but different brands of chocolate and smoothies.
