Sara Lee unveils Hillshire Brands Company, the new name for its north American meats business
First Mondelez, then Ingredion and then Hillshire Brands Company. In the latest piece of corporate re-engineering and rebranding in the food manufacturing sector, Sara Lee unveiled the new name for its North American meat business: Hillshire Brands Company:Hillshire Brands Company: The new name for Sara Lee’s North American business.
Speaking on an earnings call with investors and analysts, bosses said innovative new products commanding higher margins, increased marketing investment and better cost controls would “unleash the potential" of the standalone meats business: Sara Lee vows to turn Hillshire Brands Co into the ‘most innovative meat-centric food company in the US’
Sara Lee’s international coffee and tea business - operating across Europe, Brazil, Australia and Thailand - was re-named D.E Master Blenders 1753, and includes brands such as Douwe Egberts, Senseo, L’OR EspressO, Marcilla, Pilão, Moccona, Pickwick and Hornimans.
