Does the diabetic foods category have a future?
Another issue sure to generate further debate in 2014 is medical foods, with the FDA recently issuing revised guidance saying that medical foods for diabetics should not be allowed.
Not surprisingly, many people in the industry were taken aback by this document - and it’s possible the FDA may think again.
But if it sticks to its guns, any messaging around foods tackling pre-diabetes or diabetes will need to focus on phrases like low-GI (glycemic index) sustained energy or healthy blood glucose, rather than mentioning the 'D' word.
New FDA guidance sheds more light on formulation, marketing of medical foods
Food marketers have narrow field to play in when making blood sugar management claims
How can the food industry address the ticking time bomb of type 2 diabetes?