Neat rolls out vegetarian breakfast sausage
Meatless Monday just got a new breakfast category entrant, as soy-free meat substitute manufacturer neat foods rolled out a vegetarian meat replacement breakfast mix. Derived from all-natural, gluten and soy-free ingredients including pecans, garbanzo beans, and gluten-free whole-grain oats, the developed to mimic the flavor profile of sweet-yet-savory maple breakfast sausage. Hitting the shelves in mid-2014, the breakfast sausage alternative will be available nationwide online and in select grocery stores throughout the country.
The shelf-stable neat breakfast mix is made from a combination of all-natural, additive-free and wholesome ingredients that mimic the texture of ground sausage when combined with water and two eggs (or vegan eggs) before browning in a non-stick skillet. A 5.5 oz. pouch will retail for $4.99, comparable to one pound of ground sausage when prepared.
The breakfast meat alternative is the latest in neat's line of meat replacement mixes launched in 2013, including Original, Italian, and Mexican flavors. The company also expects to have a line of unique frozen products fully developed by the end of 2014.
Read why founder Phil Lapp thinks neat can be a global brand. “Look how quickly things are changing; even the Superbowl had vegetarian options this year,” he said.
