“People really love the product and the formulations, but the packaging is what makes it stand out on shelf," says Dust Cutter Beverage Co. founder Eric Green.
“I did a Google search on innovative beverage packaging, the Alumi-Tek bottle from Ball Corp came up and I just fell in love with it. It reminded me of the canteens you’d get in the Old West. It’s a bit more expensive, but it’s what sets us apart, as no other premium lemonades are packaged in aluminum bottles.
“Our bottles of premium lemonade chill faster, stay cool longer and they are re-sealable. We can also sell to all of these outdoor venues where they don’t allow glass containers.”
As for the Dust Cutter concept, it's taken time to develop and evolve, he added: “It’s been a labor of love. I started off adding alcohol and didn’t succeed for many different reasons, and I decided to go the non-alcoholic route and it’s been gangbusters ever since we launched in May of 2013.
“Today we’re in around 2,000 stores and have distributors throughout Wyoming, Idaho, Montana, Texas and Oklahoma, but we’re in talks with distributors all over the country for 2015 so we hope to be in ten times that by the end of this year.”