“People don’t want M&Ms in their trail mix anymore, they want something a bit more nutritious,” says Jeff Eckert, the co-founder of North Carolina-based brand Dick Stevens, which is looking for a slice of the action in the burgeoning high-protein-snacks market with a novel ‘jerky mix’ product.
Eckert, who has secured listings for the product in 1,200+ locations from gyms, airports and fitness centers to convenience stores, adds: “It’s paleo-friendly and ties in with low-carb, high-protein trends.”
With Hershey’s acquisition of KRAVE Jerky proving that this is a category that’s going places, it’s a great time to be in meat snacks, says Eckert.
“When we make sales calls, the first challenge is which buyer we need to speak to, which shows we’ve created a new product, not just a new flavor.”
Click HERE to read more about the Dick Stevens brand.