Next up are the founders of LA-based-based start-up Good Culture organic cottage cheese, which is on a mission to inject excitement into a category it claims has become a tad stale, says co-founder Jesse Merrill (pictured right), a former VP of marketing at Honest Tea and Activate Drinks.
“Grandma’s cottage cheese/pineapple combo just wasn’t cutting it.”
Good Culture's 5.3oz snack pots – which look like yogurt pots and reinforce the notion that cottage cheese can be eaten in one sitting as a snack – are made from organic grass-fed milk and contain three times the protein and half the sugar of yogurt.
Good Culture cheeses – which work well as a standalone snack or with accompaniments as a mini-meal - contain probiotics, chia seeds, fruit and veggie purees and no hydrocolloids, artificial stabilizers, preservatives, colors or flavors.
Each pot contains 16-18g protein, 3-9g sugar, 120-130 calories and 2.5g-3.5g fat, says co-founder Anders Eisner (pictured left), founder of Activate Drinks, who set up the business with Merrill in 2014.
“We want to really disrupt the category and make people forget what they thought they knew about cottage cheese.”