SEAN and RYAN SHAFIK, cofounders, TK Hibiscus: ‘We’re naturally caffeine-free’
What is not in TK Hibiscus’ organic ready-to-drink teas is just as important as what is, when it comes to setting the beverage apart in an increasingly crowded category, according to co-founder and CEO Sean Shafik.
Three out of the four flavors of TK Hibiscus – which are made from freshly brewed tea, not powders or liquid concentrates - are naturally caffeine-free, which “has a lot of people excited,” says Sean Shafik, who along with his brother, launched the bottled drinks into stores in early 2014.
The teas are all lightly sweetened with agave syrup and have only 40 calories per 16 ounces.
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