good culture looks to disrupt stagnant cottage cheese category
By Elaine Watson
- Last updated on
Moving into the dairy aisle, one new player on a mission to disrupt the “stagnant” cottage cheese category is good culture, which has launched a new line of savory and sweet organic cottage cheeses (strawberry chia, blueberry açai chia, sundried tomato, and kalamata olive) in 5.3oz packs designed to be eaten on the move, or in one sitting, like Greek yogurt.
The range is now rolling out to the Southern Pacific Region of Whole Foods and all Sprouts stores, said co-founder Jesse Merrill, who spoke at FoodNavigator-USA’s recent Dairy Innovation Forum: “People are definitely looking for the next Greek yogurt and there is some hope that cottage cheese could fill that void.
"Historically cottage cheese has been served in multi-stage containers but we’ve launched our brand in single serve on the go cups that cater to a younger consumer looking for a quick snack or meal replacement. We’re also offering savory options in a category that has historically just offered plain or pineapple.”