Annie’s to launch 30 new organic products
General Mills’ subsidiary Annie’s will launch 30 new certified organic products this year spanning cereal, yogurt, soup and baking categories, backed by a marketing campaign featuring the slogan, 'Organic for Everybunny.'
“We don’t think organic should be reserved for certain social or economic demographics,” said president John Foraker. “That’s why we’re putting a stake in the ground and making organic more accessible for more people in the U.S.”
Since General Mills acquired Annie’s less than two years ago, the brand has expanded into seven new categories, including soup, traditional cookies, yogurt, refrigerated baking goods, cereal, baking mixes and frozen sandwiches.
