Sugar sweets may be out, but colorful eye candy is in
With sugar holding steady as public enemy No. 1, consumers are indulging instead in “eye candy colors of high-antioxidant botanicals” and using them as a signal for natural and healthy products, according to Packaged Facts. In particular, bright yellow-orange turmeric, deep green matcha and red beets are eye-pleasing consumer favorites, according to Sprinkle. Brands capitalizing on this trend include Eat Well Embrace Life, which sells a beet hummus, and Temple Turmeric, which offers Turmeric Golden Milk.