A snack can be anything
Most (70%) consumers think that a snack can be anything, Dornbaser said, adding that consumers are defining snacks not by the category, but how convenient it is and and they’re looking for more snacks that are conveniently packaged.
"When thinking about what a snack is you have to get outside that salty snacks framework, but it’s not about reinventing the wheel. Look to your current portfolio of what could become snacks," Dornblaser said.
“They want snack sized portions of regular foods.”