'The refrigerated snacking set is exploding'
Fresh snacking is taking off with traditional formats going chilled such as Bright Foods’ refrigerated Bright Bars made with whole pieces of fruit and super foods and bound together using high pressure processing.
"There are a lot of consumers who have gotten really tired of [shelf stable] bars and there aren’t a lot other great options out there. And we thought what if there’s a way we can package real food?" Schaefer said.
“You’re really starting to see a move towards chilled and that I think will lead toward premiumization and certainly improved nutrition,” Minges added.
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