Quaker expands into oat milk
As a leader in the breakfast oat space it was only a matter of time before PepsiCo’s Quaker Oat brand launched an oat beverage. The new beverage stands out in the competitive landscape by being formulated with oat bran to qualify for the FDA heart health claim. Each 8 ounce serving has 75 grams of soluble fiber, which studies show may reduce the risk of heart disease when 3 grams are consumed daily as part of a diet low in saturated fat and cholesterol. The beverage will be available in January for $4.29 for a 48-ounce bottle and will come in original, original unsweetened and vanilla.