Pukpip is going bananas over a new listing win with Whole Foods Market, just in time for ice cream season.
The brand is also challenging the traditional ice cream category by tapping into the rise of permissible yet indulgent frozen fruit snacks.
“Whole Foods Market is the perfect fit for Pukpip, as we strive to help people eat more fruit in fun, delicious and convenient ways, providing indulgent fruit snacks that don’t compromise on taste,” said Zara Godfrey, Pukpip’s MD.
The London retailer has added Pukpip’s Milk and Dark Chocolate Dipped Bananas to its frozen section in all seven stores. The snack comes in at only 152-161 calories each and contain absolutely nothing artificial.
Pukpip uses bananas that are responsibly sourced from Ecuador. Using wonky bananas rejected from export - due to small imperfections, the wrong shape or size or simply because there are too many on a bunch - they are freshly frozen at source before being smothered in chocolate. The peels are upcycled back into the ecosystem.
“Nine out of 10 of us are looking to add more fruit into our diet, and we want to make it easy, fun and delicious,” said Godfrey.
“The creaminess of a frozen banana combined with smooth satisfying chocolate makes for an irresistible treat that consumers will be keen to get their hands on this summer. Real fruit that’s indulgent so consumers can feel good about treating themselves.”
Pukpip’s frozen bananas are available in multipacks of 3 at an RRP of £3.99.