Nostalgia is having its moment and Pop-Tarts is making sure it’s getting in on the trend with its LTO Pop-Tarts Throwback Packs.
The limited time packs feature designs inspired by the brand’s iconic 1960s packaging, harkening back to when the toaster pastries first debuted in 1964.
The special packaging features the brand's iconic Frosted Strawberry flavour, one of the first variants the brand introduced, albeit being unfrosted. The first frosted Pop-Tarts were introduced in 1967.
The Throwback Packs are available across the US until 17 July while supplies last, for an RRP of $3.89.
And if that wasn’t enough fun, a Pop-Tarts movie is about to pop up on Netflix.
Unfrosted: The Pop-Tart Story - described as a comedy biopic recounting the creation of the toaster snack - is directed, co-written, co-produced and stars Jerry Seinfeld.