The UK keto-friendly brand has launched a hotdog roll that has all the taste and texture of the traditional sausage carrier but with an impressive protein count and only a fraction of the carbs.
“By utilising the enviable protein prowess of egg, pea protein and wheat gluten, we’ve managed to create a BBQ ready roll that offers only a miserly 1.3 carbs per roll - which is significantly less (90%) than their everyday alternatives,” said SRSLY founder Andy Welch.
“Better than that, each rolls offers 12g of protein, which is 170% more protein and 400% more fibre than a typical off-the-shelf bready hotdog holder.”
The new addition to the brand’s portfolio - which includes wraps, bread, seeded rolls, pizza, hot cross buns and more - was developed to cater with consumer demand.
According to Welch, who has traversed the UK to talk to both committed keto diehards and new converts, “conversations consistently turned to us creating hot dog rolls that are not only immeasurably healthier but keep you fuller-for-longer.
“We’re proud to have a created yet another superb bready alternative that over-indexes in taste without causing the sugar crash so commonly associated with everyday white bread offerings.”
The brand was born when keto enthusiast Andy Welch discovered it was difficult to stick to his low carb diet while indulging in his appreciation of amazing bread. Unable to find anything to curb those niggling cravings for buttery toasted doorsteps, SRSLY set about creating the last word in low carb artisanal loaves. Having spent the past two years establishing SRSLY as Amazon’s leading provider of high protein/low carb bread, the keto-centric bread provider is now raising funds to take the major multiples and foodservice by storm.
SRSLY products are available online for £3.99 (4 x 50g rolls).