The UK’s leading organic flour brand has secured its first retail listing in Waitrose for its range of baking aids, including bicarb of soda, baking powder and cornflour.
Research carried out by Doves Farm found that 76% of the brand’s shoppers consider the aids as ‘the perfect complement’ to Doves Farm organic flours and ‘make up a complete kit for home baking’.
The baking powder (130g) is a classic raising agent, perfect for mixing with plain flour when making cakes, scones and puddings. Bicarbonate of soda (200g) can be used for making soda breads and raising cakes, scones and pancakes with acidic ingredients. The cornflour (110g) - made from organically grown corn starch - can used for thickening sauces, making cakes and lightening the texture of baking.
The products are also all suitable for vegans and are Kosher and Coeliac UK certified.
“There is currently no baking aid range offered in retail by a premium flour brand, and with a growing number of customers looking for high quality, trusted baking ingredients, we are excited to be partnering with Waitrose & Partners to launch Doves Farm Baking Aids into stores,” said Clare Marriage, Doves Farm founder.
“The Doves Farm brand is already in 1.5m+ homes, and we know our organic flour range is respected and trusted for its quality - so the products in the Baking Aids range are certain to prove popular with flour shoppers looking to enhance their home baking.”
Doves Farm has 24 different flours in its range, offering options for traditional home baking, including plain white, plain wholemeal, bread flour and pasta flour. It is also leading the way in introducing ancient grains back to the UK, with distinct flours such as Einkorn, Emmer, Spelt, Rye and Khorasan, which offer bakers the chance to discover flavours, crumb textures and baking traditions from the past. Doves Farm also offers the more adventurous baker a Speciality Flour range featuring Teff and Coconuts Flours, as well as its best-selling Oat Flour.