Beyond the Big Mac reference, VIRUN CEO Philip Bromley is a passionate advocate of natural, functional and healthy beverages

'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO

'Loving my life…like a Big Mac after a 12 mile hike!'

By Ben BOUCKLEY Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in the first part of an exclusive interview.

Phil Lapp:

Special edition: Plant-based diets

Step aside soy! We’re having neatballs for dinner…

By Elaine WATSON

“This isn't meat,” said Phil Lapp’s nine-year-old daughter Morgan after wolfing down some home-made meat-free tacos one evening in 2011. “This is neat”.

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