Natural claims

Natural and clean label trends 2019: Have you registered yet?

Natural and clean label trends 2019: Have you registered yet?

By Elaine Watson

We clocked a number of brands using terms from 'clean candy' to 'clean protein' on the showfloor at Expo West, but what does 'clean eating' mean, is 'clean' a term that brands should use on product labels, and where...

RightRice raises $5.5m led by Strand Equity and celebrity investors

RightRice raises $5.5m led by Strand Equity and celebrity investors

By Mary Ellen Shoup

RightRice, the brainchild of Popchips co-founder Keith Belling, has closed a $5.5m minority investment led by Strand Equity and a roster of celebrity investors and industry veterans, including Impossible Foods, COO David Lee, and celebrities Karlie Kloss,...

Image: LaCroix website

Complaints lodged by 'professional liars' on a mission to 'falsely attack our brand integrity,' alleges LaCroix

LaCroix maker slams ‘professional liars’ behind new lawsuit challenging its all-natural credentials

By Elaine Watson

LaCroix maker National Beverage Corp says third-party tests prove unequivocally that its sparkling waters contain “no trace of artificial or synthetic additives” after being hit with a second lawsuit alleging it falsely markets its wares as ‘100% natural.’...

Soom Foods sees major untapped potential for date syrup in the US market

Soom Foods sees bright future for date syrup in the US market

By Mary Ellen Shoup

Soom Foods spent over five years educating American consumers on the versatility of tahini (sesame paste) that can be used in anything from milkshakes and smoothies to a popcorn topping and as a salad dressing. The company’s next conquest is silan, a...

Cargill: ‘Generation Yum’ seeks closer connection to agriculture

NEWS IN BRIEF

Cargill: ‘Generation Yum’ seeks closer connection to agriculture

By Mary Ellen Shoup

Young consumers (18- to 34-years-old) or ‘Generation Yum’ (a term coined by food author Eve Turow) are growing increasingly interested in learning where their food comes from and care more about animal welfare than older generations, recent research by...

Study: What kind of impact does food labeling have on consumption?

Study: What kind of impact does food labeling have on consumption?

By Mary Ellen Shoup

To what extent do food labels encourage healthier eating? A study led by researchers from the Friedman School of Nutrition Science and Policy at Tufts University assessed the effectiveness of different types of food labels on consumers’ eating behaviors....

Getty Images / CalypsoArt

Q&A WITH EWG

What food companies should keep in mind for social responsibility in 2019

By Adi Menayang

Food industry communications agency Eat Well Global (EWG) announced this week that it received B Corporation certification. We sat down with EWG managing partner Erin Boyd Kappelhof to pick her brain about how food companies should approach social responsibility...

Flow Water gets functional with new CBD-infused line

Flow Alkaline Spring Water gets functional with new CBD-infused line

By Mary Ellen Shoup

When Flow Alkaline Spring Water was looking to launch its next big idea in bottled water – a functional water infused with CBD (cannabidiol) and other botanical ingredients – it went to directly to the source: its four million US customers that the Canadian...

Symrise expands US natural food ingredients business

NEWS IN BRIEF

Symrise expands US natural food ingredients business

By Mary Ellen Shoup

German flavors and fragrances company Symrise AG has opened a US facility near Atlanta, Georgia, for the production of natural food ingredients, investing approximately US$57m in the nearly 100 acre site to grow its US business.

Nielsen: How do sales of sustainable products stack up?

Nielsen: How do sales of sustainable products stack up?

By Mary Ellen Shoup

Sustainability-related claims on food products are popping up more frequently and while still just a small fraction of market, items mentioning sustainability outperformed the growth rate of total products in their respective category, according to Nielsen.

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