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5 strategies to engage with online shoppers

'Winning at shelf' is less important than 'winning at couch'

By Elizabeth Crawford

Once considered a top priority for a food or beverage brand’s success, ‘winning at shelf’ is now only “somewhat important” as the ongoing coronavirus pandemic reshapes how consumers plan and shop for groceries and how manufacturers and retailers engage...

Picture: Impossible Foods

Impossible Foods lands in 350 Sprouts stores

By Mary Ellen Shoup

Impossible Foods is rolling out the Impossible Burger to 350 Sprouts Farmers Market stores in 23 states starting this week, bringing its total retail footprint to more than 10,000 locations across the US.

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