While there is no shortage of high-protein shakes gracing shelves at mainstream as well as specialty retailers these days, there is a gap in the market for more refreshing beverages that pack in a meaningful amount of protein, without the calories, says...
Given its apparently limitless potential to feed and fuel the world, there is a huge buzz around microalgae. But with some notable exceptions such as DHA and astaxanthin, this has not - yet - translated into much hard cash. But that’s about to change,...
Want to avoid rookie mistakes when you take your new food or beverage brand to market? Or perhaps you’ve been in business a couple of years and are looking to take your brand in a new direction, secure new financing or utilize new sales and marketing...
Selling everything from coffee flour to ‘Chimp Food’, egg white chips, artichoke water and kids’ tea, here's FoodNavigator-USA's latest pick of entrepreneurs to watch in the US food and beverage market.
26-SERVE SQUEEZABLE PACK WILL SHARE SAME FORMAT AS NESTEA PRODUCT
Nestle USA is poised to launch a 26-serve Nescafe ‘to go’ liquid coffee concentrate that consumers can add to water to create RTD coffee on demand, along the same lines as its Nestea liquid water enhancer.
Interview with John Eldridge, 30-year CPG industry vet and Guiding Stars strategy consultant
Almost eight out of 10 popcorn products launched in the US in the 12 months to June 2014 were on a 'health' platform of some kind, according to Innova Market Insights.
More than half of eating and drinking occasions now occur when consumers are alone, as US consumption behavior has become more individualized compared to previous generations, according to market research firm The NPD Group.
Almond water is made for taste and refreshment, like lemonade or iced tea
Almond water has been a runaway success story for LA-based start-up Victoria’s Kitchen. But not because it's the next big thing in functional beverages. It isn't, says CEO David Meniane, who stresses that his product should not be confused with...
ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION
Monster Energy has filed a US trademark for the term Ultra Sunrise and one analyst predicts the name will be used for a CSD that will take on $150m brand Mountain Dew Kickstart.
How many consumer packaged goods that launch in the US today will still be around in two years’ time? The answer is a miserable 15%, according to Nielsen data.
First there was juice, then there were smoothies, now there is, er, Chimp Food, the brainchild of Florida-based entrepreneur Scott Joseph, who lost 100lbs after eating like a chimp (he ditched meat, dairy & grains and ate nothing but fruits, vegetables,...
We have become a nation of fitness and nutrition go-getters, as evidenced by the skyrocketing number of fitness and nutrition apps and the mainstreaming of the sports nutrition market.
The Epic Seed is now available in 700 stores across the country
The Greek yogurt aisle was already pretty crowded by the time Jesse Rudolph started pitching his wares to the market around 18 months ago. But chia - the superfood of the moment - proved to be his secret weapon.
Odwalla founder: Large companies have to buy innovation
Launching a beverage brand is the easy part. The challenge is growing and sustaining it without running out of cash, steam or patience, delegates were told at the FoodNavigator-USA Beverage Entrepreneurs Forum.
While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will deliver the incremental growth to the ailing soda...
Whether it’s bringing bold heat, blending unusual flavors, adding a punch of superfruit or cleaning up the label, Millennials are driving food trends on the supermarket shelf and shaking up the longtime pantry staple of jams and jellies in the process,...
A mechanical engineer with a keen interest in semi-conductors, ips All Natural co-founder Sean Olson is not your typical food entrepreneur. But don’t let his résumé fool you. With an unusual product that taps into the protein trend, Olson reckons his...
Find out what's hot and what's next in the beverages aisle
Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum kicking off at 11.30am EDT tomorrow.
US retail sales of gluten-free products surged 47% in 2013, with a significant chunk of the growth coming from snacks, according to flour milling giant Ardent Mills.
Hormel & Virun help ease omega-3 F&B fortification headaches
While food & beverage manufacturers have been fortifying their wares with omega-3 fatty acids EPA + DHA for years, few have been able to include anywhere close to the efficacious doses contained in many supplements without running into technical or...
Volumes in US gum market have slumped 20% in past five years
It’s well known that the American love affair with soda has hit a pretty significant rough patch, but a new report from Rabobank suggests the nation has also been steadily falling out of love with gum, with US volumes dropping a staggering 20% in the...
Despite tight margins and even tighter competition, it’s a great time to be in the food and beverage industry—and an even better time to be a seller, according to New York accountant and advisory firm, Anchin, Block & Anchin.
Consumers are tired of bars, says quinoa 'snack in a bottle' founder
While a scary percentage of new food & beverage brands end up quietly disappearing when their backers run out of cash, luck, or endurance, a small number succeed. But what distinguishes the winners from the losers?
So Delicious Dairy Free brand grew at a 30% CAGR over past five years
While gluten-free gets all the glory, dairy-free products such as almond and coconut milk are growing at an equally explosive rate, says So Delicious Dairy Free, which has notched up a compound annual growth rate of 30%+ over the past five years, and...
General Mills - which has just unveiled a host of new protein-packed product launches - is seeking to patent a way of ensuring certain protein particulates can be incorporated into snacks containing moist fruit pastes but stay crunchy.
Plant waters are all the rage - at least that’s what trend watchers keep telling us - but can artichoke water emulate the meteoric success of coconut water? Or is Arty Water - an intriguing mix of artichokes, mint and pandanus leaf sweetened with monk...
The US food and beverage industry anticipates continued sales growth in 2014 on the heels of strong performances the past two years, according to the second annual "US Food & Beverage Industry Study" from accounting, tax and advisory services...
At $88.3bn in 2013, the size of the US specialty food prize is already mouthwatering, and if current trends continue (sales grew 9.6% in 2012 and 8% in 2013), it will blast through the $100bn barrier in 2015. But which categories are growing most rapidly?
Women, protein blends, and the ‘anti-wasting’ market are all areas of significant opportunity in sports nutrition, says Jeff Hilton, co-founder and CMO of BrandHive.
Relaxation Solutions, a subsidiary of Bebida Beverage Company (BeBevCo), has partnered with 80s comedy duo Cheech and Chong to launch a hemp-infused relaxation ice cream in the US.
While the percentage of groceries purchased online remains significantly below that of books, TVs and pretty much everything else, e-commerce sales of food and consumables (food, beverage plus home/personal care items bought via online grocers) rose 13.7%...
Starbucks-owned brand Evolution Fresh is test marketing a new range of co-branded smoothies made with cold pressed, high pressure processed juice and Dannon Greek yogurt in 200 Starbucks stores in San Jose and St Louis.
A novel ‘enzymatic enhancement’ process that can convert low grade stevia extracts into high purity Reb A could transform the economics of stevia production and help California-based Stevia First stand out in the market, claims its boss.
Hawaii-based coffee fruit beverage maker KonaRed has teamed up with at-home carbonation expert Sparkling Drink Systems International (SDS) to develop a line of powdered beverage pods.
Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water?
Growing consumer interest in positive nutrition, demographic shifts, new eating patterns, recent scientific findings, and the recommendations from the 2010 Dietary Guidelines for Americans all point to a bright future for protein-rich foods and beverages,...
The flow of caffeinated foods hitting the US market “slowed to a trickle” after Wrigley pulled its Alert Energy gum in the wake of the FDA probe into caffeine, says Datamonitor. But it’s too early to write off this trend just yet, as consumers still crave...
The Honest brand could extend well beyond the ready-to-drink tea category into a wider array of beverages and even foods, says the co-founder of Honest Tea, which posted a 27% surge in sales to $112m in 2013, and is growing even faster this year.
Can anything top protein? What’s a “silver consumer” and why should we care? Would salty caramel work in a soft drink? Innova Market Insights teased a very full agenda of trendwatching presentations at next week’s Institute of Food Technologists’ (IFT)...
Cargill has unveiled IngreVita, a proprietary blend of high oleic canola oil, antioxidants and long-chain omega-3 fatty acids (EPA and DHA) from fish oil that it claims will take omega-3 food and beverage fortification from the niche to the mainstream.
“My background is in sales, so I’m used to dealing with disappointment,” observes the founder of quinoa-based snacking brand eatKeenwa. But for every door that’s been shut in Blake Niemann’s face in the past 18 months, another one has opened. And his...
Nearly 3% of global food and beverage launches and 6% of US food/bev launches were marketed on a ‘high-protein’ or ‘source-of-protein’ positioning in the year ending March 31, 2014, according to data from Innova Market Insights.
Merchandizing gaps in convenience stores need to be plugged and snack makers must collaborate to drive progress forward, says the category development head at General Mills Convenience as it launches Nature Valley c-store tailored products.
The US ready-to-eat popcorn category has been “growing in the double-digits for the past 3-4 years” and is now worth “north of $600m in annual [retail] sales”, according to Diamond Foods CEO Brain Driscoll, who says new launches under the Kettle and Pop...
Many people developing new products at CPG companies feel frustrated and demotivated according to a new survey, which probably comes as no surprise given the high failure rate in the trade. But looking at what firms that produce more winners have in common...
