From convenience to hydration and satiation, consumer preferences for beverages offer manufacturers an opportunity to hone in on value, attributes and nutrition with taste and simple ingredients as a common driver, according to Hartman Group’s Modern...
The long-held and loudly voiced disapproval by some of science and technology in food production in favor of “idealized nostalgic narratives” of natural food is beginning to soften – opening the door for broader adoption of food-tech, including precision...
As organic continues to go mainstream with broader reach outside of the natural channel where it began, it faces increased competition from other attributes and production methods as well as skepticism about the certification’s veracity and value, new...
As Americans who have worked from home since the pandemic begin to return to their offices and become more comfortable socializing in the evenings, when and what they eat is shifting earlier and later – at the expense of more traditional meals – creating...
In part four of our series on the high-fat, moderate protein, ultra-low-carb keto diet, FoodNavigator-USA checked in with experts at consumer insights specialist Hartman Group, and product innovation company Mattson to get their take on whether it is...
While following a climatarian diet that prioritizes foods and beverages made in a way that protects and restores the planet’s health may still be niche, the trend is gaining traction quickly with some researchers and brands predicting environmental sustainability...
As just one part of consumers' larger definition of health and wellness, weight management has become less about the number on the scale and part of a broader holistic definition of what it means to be healthy, says Shelley Balanko, Ph.D., senior...
New opportunities are opening for functional foods and beverages as the ongoing coronavirus pandemic pushes consumers to seek products that will boost their “resiliency,” support their health and wellness and personally empower them while simultaneously...
COVID-19 has impacted everything from how, when, and where we buy groceries (spoiler alert, online is gaining share), to consumers' health priorities (immunity is rapidly gaining traction), but what, if anything, does this mean for food innovation...
For the first time in a decade, weight management is no longer America’s top health concern as anxiety and stress prevention and treatment rise to the No. 1 position of a long list of health conditions with which households are grappling, according to...
As Americans tentatively emerge from lockdown, the industry is likely to face a very different consumer landscape. How might tighter household budgets change consumer priorities and behaviors? Will ‘Big Food’ really stage a comeback? Will habits (stress...
While ending factory farming and reducing GHG emissions are top priorities for start-ups such as Impossible Foods, most shoppers are primarily motivated by ‘benefits for me’ – be it taste and discovery, or health and wellness, when it comes to plant-based...
Consumers are looking for cues signaling ‘clean’ and ‘natural’, but they don’t necessarily expect to see those words on food labels, and may even be suspicious of brands that use them on pack, says Hartman Group.
Lidl is successfully undercutting competitors in premium and organic and would benefit hugely from a restructure towards this strength, says The Hartman Group.
To the casual observer, ‘cleaning up’ our food sounds like an eminently sensible thing to do. But where is the clean label trend going, and is ditching every ingredient you can’t pronounce really the key to fixing the ‘broken’ food system (as Panera implies...
Many ‘legacy’ food brands are being outpaced by their smaller, hipper, counterparts. But should brand managers admit defeat and embark on a strategy of managed decline, or can they turn things around? Here are five brands that have defied expectations...
'America is becoming a nation of par-cookers, snackers and meal assemblers'
As supermarkets continue to lose market share to high- and low-end rivals, they must fully embrace consumer demand for fresh, stock more premium products and behave more like specialty retailers if they are to survive in today’s climate, according to...
Eating alone is the new normal, says Hartman Group in an article exploring the changing dynamics of meal times as Americans increasingly abandon sit-down ‘family meals’ in favor of more ad hoc eating behavior and continuous snacking.
While interest in many food trends tends to ebb and flow, consumer demand for ‘local’ food – which taps into many other movements, from organic to specialty – continues to rise. But what does ‘local’ really mean, which consumers are most interested in...
Portion control packaging, like the 100-calorie pack, is ubiquitous in the food and beverage industry, but new research suggests smaller options may not be enough to curb over-eating and fight the obesity epidemic.
Foods and beverages carrying a 'local' label appear poised to become the leading symbol of trust and transparency to consumers as the authenticity halo of such terms as 'organic' and 'natural' lose momentum, claims market...
Hartman Group: Pleasure & distinction bigger drivers than health for premium products
While more premium brands from KRAVE to Noosa are being snapped up by big food companies and private equity firms, not every CPG category has the potential to be driven – or revitalized - by premium brands, according to a new analysis by Hartman Group....
There are plenty of billion-dollar brands in the CPG market, but just 8% of 213 ‘legacy’ US food and beverage brands analyzed by market researcher Hartman Group are outpacing inflation and category growth rates.
New consumers continue to enter the organic category for the first time, but the health halo cast by the US Department of Agriculture’s certification is dimming as it becomes more mainstream and as shoppers’ interpretation of the standard evolves.
Despite market watchers’ predictions that private label will all but take over the world, its share of the packaged food market has remained relatively flat since 2008.
Fresh juices and foods subjected to high pressure processing (HPP); protein - especially at breakfast; cage-free hen eggs; premium private label; fermented foods; culinary botanicals; and edible packaging could all be hot trends this year, predicts trend...
Sales of organic foods and beverages rose 12.2% in the year to September 29 in the US retail market, significantly outpacing growth in the overall grocery market, according to data from SPINS.
Consumers are moving beyond the terms ‘organic’ and ‘natural’ toward broader expectations of minimal processing and general healthfulness, according to a new report from The Hartman Group.
The consumer move towards 'all things fresh', as well as an
increased taste for ethnic goods are two trends set to have a
sustained impact on the packaged food industry, according to new
research.
