Jelly Belly Grab & Go gets patriotic

Jelly Belly Candy Co. is showcasing its American manufacturing heritage with two dedicated Grab & Go bags of Jelly Belly jelly beans. The All American mix of Very Cherry (red), Coconut (white) and Blueberry (blue) is now available in a 3.5-ounce bag, and the 3.5-ounce Very Cherry bag now features an updated design.

A popular mix among the bulk candy set for decades, Jelly Belly combines patriotic colors with the All American mix in a bag that features Mr. Jelly Belly waving an American flag. The top-selling Jelly Belly jelly bean flavor Very Cherry also got a makeover, with the new design of the dedicated 3.5-ounce Grab & Go bag showcasing a red and white gingham pattern and large graphic of ripe cherries.

Grab & Go is a key product line for Jelly Belly, whose domestic growth strategy is to uncover nontraditional retail outlets (such as discount clothing chains like TJ Maxx) and secure shelf space at checkout to lure impulse buyers. (Read more about Jelly Belly’s expansion into new markets and uncharted flavors such as craft beer​.)