RAP Protein Gummies: for protein seekers who don't love bars or shakes
Hoping to appeal to some of the 60% of Americans looking to up protein intake who don't like bars or shakes, Rapid Acting Protein (RAP) launched Protein Gummies, which it claims is the first-ever protein gummy snack to hit the market.
A single-serving pouch delivers 25-35 poppable gummies that contain 20 grams of protein (the protein equivalent of three hardboiled eggs) derived from whey protein isolate. Protein Gummies are also fat free, gluten free and come in three fruit flavors: Strawberry, Mixed Berry and Citrus.
The gummies are intended as a snack to be eaten on the go or pre- or post-work-out. The firm has enlisted renowned fitness consultant and celebrity personal trainer, Kacy Duke, to help educate active consumers about optimizing their workouts with added protein.