According to Hartman Group and MSL Group, 21% of Millennials use a smartphone to search for digital coupons while shopping, vs 17% of Gen Xers and 7% of boomers, while 20% of Millennials use their phone to find a recipe, vs 11% of Gen Xers and 5% of boomers.
Source: Food Shopping in America, Hartman Group and MSL Group.
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