6 - Millennials like retailers that make shopping fun
According to ad agency Barkley, Millennials "value creative menu ideas and recipes, interesting and exotic foods, as well as samples of foods to try." A large deli selection also helps fulfill the desire for pre-made and quick meals (graph courtesy of Barkley).
According to Mintel Consulting director David Lockwood, meanwhile: "It’s kind of become cool to be a specialty food retailer. Millennials are starting to talk about some specialty stores in the same way that they talk about restaurants.”
