6 - Millennials like retailers that make shopping fun
By Elaine Watson
- Last updated on
According to ad agency Barkley, Millennials "value creative menu ideas and recipes, interesting and exotic foods, as well as samples of foods to try." A large deli selection also helps fulfill the desire for pre-made and quick meals (graph courtesy of Barkley).
According to Mintel Consulting director David Lockwood, meanwhile: "It’s kind of become cool to be a specialty food retailer. Millennials are starting to talk about some specialty stores in the same way that they talk about restaurants.”