7 - Millennials like customized products, services and communications
By Elaine Watson
- Last updated on
Millennials love customization, says Packaged Facts. “It’s hotter than ever in the fast-growing fast casual segment.” In the packaged grocery aisle, meanwhile, Bear Naked is tapping into this trend by utilizing IBM's supercomputer Watson to help Millennials create their own customized granola blends.
According to Christopher Tutor, who heads up the Bear Naked custom initiative: “We designed the offering focused on our millennial consumer who has an explorer mindset when it comes to food and is looking for new flavors, ingredients, and combinations of ingredients.”
YouBar is also enabling a growing number of entrepreneurs from crossfit gym owners and personal trainers to high-profile TV personalities and diet book authors build their own branded goods empires, with no minimum order quantities.