STRESSED AND ANXIOUS?
As for health conditions to manage, anxiety and stress were the top concerns for Millennials and Gen Xers, while Boomers and older consumers were more worried about diabetes. All age groups worried about obesity, while Millennials were more likely to be managing allergies and older consumers were more likely to be managing digestive issues and heartburn.
Source: FMI US Grocery Shopper Trends, 2016 (2,061 shoppers): “Which, if any, of these health conditions are currently present in your household?”