The quantified self…
It’s still early days in the personalized nutrition space, but the winners will likely be those who are “grounded in science, with a multidisciplinary team, with a platform that’s infinitely scalable, with fully automated cloud based end to end data collection, analysis, interpretation and visualization,” said Sellam, who said a key aspect of the Inside Tracker platform was the ongoing monitoring, such that users can monitor their progress and make constant adjustments.
“There’s a shift towards prevention and wellness, the quantified self. People are increasingly understanding that when it comes to health & wellness, one size doesn’t fit all.”