What do consumers want? (And do all brands need to have a social mission?)
Next, Lisa Hyman, founder at goodDog, Kara Rubin, co-founder, Beyond Brands, Aihui Ong, founder and CEO, Love With Food, and Dr Michael Kemp, Nutrition Manager, Kerry Food & Ingredients, explored how to connect with Millennial consumers, and whether it's enough just to have a cool product anymore. Do you also have to have a social mission?
As for clean labels, while dietitians might see this as 'hipster nutrition' in that going non-GMO or ditching unpronounceable ingredients doesn't necessarily make a product 'healthier' or more nutritious, consumers still see it as a proxy for health, said Dr Kemp. "It really resonates with our consumers."
