Campbell Soup is consulting chefs, designers, anthropologists, and futurists to help create an innovation platform that taps into trends 5-10 years out instead of the next quarter, said Morrison, who said: "We don't want to be just another big food company. We want to be the biggest small food company, committed to making a profit and making a difference."
EXPO WEST 2017: The state of the natural products industry The overall food market is flat; but natural & organic was up 7.7% in 2016 Natural/organic market sub-segments Which ‘healthy’ categories are driving growth? Dollar sales growth is driven primarily by natural/specialty brands Natural products are growing fastest in the conventional channel Trendwatching: From probiotics to Paleo Grass-fed on fire Sustainable/ethical claims What share of product categories do ‘natural’ products control? Natural products drive growth in soft drinks Ancient grains Plant-based ‘milk’ Plant-based ‘cheese’ Plant-based ‘meat’ Have a social mission or go home? Campbell Soup CEO: Buy one, give one Better.Me, My.Moments, Future commerce, Limitless local From mindless munching to mindful snacking Long-range innovation Organics... Supply and demand
About Those New Vendor Booths
Posted by Gurumantra Khalsa,