Better.Me, My.Moments, Future commerce, Limitless local
Morrison went on to note that Campbell Soup is focusing on four innovation platforms: Better.Me (personalized nutrition), My.Moments (more purposeful, healthier snacks), Future commerce (e-commerce oppotunities), Limitless local (embracing transparency, smaller, more regional farming that "fosters a new narrative around quality, community and place").
EXPO WEST 2017: The state of the natural products industry The overall food market is flat; but natural & organic was up 7.7% in 2016 Natural/organic market sub-segments Which ‘healthy’ categories are driving growth? Dollar sales growth is driven primarily by natural/specialty brands Natural products are growing fastest in the conventional channel Trendwatching: From probiotics to Paleo Grass-fed on fire Sustainable/ethical claims What share of product categories do ‘natural’ products control? Natural products drive growth in soft drinks Ancient grains Plant-based ‘milk’ Plant-based ‘cheese’ Plant-based ‘meat’ Have a social mission or go home? Campbell Soup CEO: Buy one, give one Better.Me, My.Moments, Future commerce, Limitless local From mindless munching to mindful snacking Long-range innovation Organics... Supply and demand
About Those New Vendor Booths
Posted by Gurumantra Khalsa,