Natural products are growing fastest in the conventional channel By Elaine Watson 14-Mar-2017 - Last updated on 13-Mar-2017 at 19:27 GMT Facebook Twitter Linkedin Email to a friend According to SPINS data shared by Whipstitch Capital for the 52 weeks to Dec 25, 2016, sales of natural and organic products rose 7% in the natural channel, 10% in the conventional channel and 2% in the specialty/gourmet channel. EXPO WEST 2017: The state of the natural products industry The overall food market is flat; but natural & organic was up 7.7% in 2016 Natural/organic market sub-segments Which ‘healthy’ categories are driving growth? Dollar sales growth is driven primarily by natural/specialty brands Natural products are growing fastest in the conventional channel Trendwatching: From probiotics to Paleo Grass-fed on fire Sustainable/ethical claims What share of product categories do ‘natural’ products control? Natural products drive growth in soft drinks Ancient grains Plant-based ‘milk’ Plant-based ‘cheese’ Plant-based ‘meat’ Have a social mission or go home? Campbell Soup CEO: Buy one, give one Better.Me, My.Moments, Future commerce, Limitless local From mindless munching to mindful snacking Long-range innovation Organics... Supply and demand Prev 1 … 4 5 6 7 8 … 21 Next
