Bear Squeeze seeks slice of the action in burgeoning meal replacement market
By Elaine Watson
- Last updated on
Paleo-friendly Bear Squeeze – which snagged the top prize in the new beverage showdown competition – is a vegan, keto-friendly, meal replacement shake containing 20g protein, 12g fiber and 3g sugar per serving. The plan is to start online with a powdered product to which users add water or nut milk, and then develop a ready-to-drink offer further down the line.
The product – launching in January 2018 - contains pumpkin seed protein, MCT oil, probiotics, a green veg blend and 20 vitamins and minerals.