Phit: ‘Boost your drink to a pH level of 9+ for 27 cents per serving…’
While not everyone is convinced by the science behind alkaline water, it’s continuing to trend in the beverages market, with newcomer Basic Water LLC developing phit - a flavored alkaline mixer (ingredients: natural flavor, water, potassium bicarbonate, potassium carbonate) claimed to “boost your drink to a pH level of 9+ for 27 cents per serving.”