What are retailers looking for?
At 7-Eleven, meanwhile, chief merchandising officer Jesus Delgado-Jenkins said brands with revenues as low as $1-3m were of interest, with 80-160-store trials available for exciting emerging brands or regional players. New brands in new/emerging categories typically have 60-90 days to prove themselves, while line extensions and new brands in existing categories have just 45-60 days, he said.
Given the 24-7 world we now live in, talking about selling and marketing foods and beverages in terms of ‘dayparts’ (breakfast, lunch etc) is becoming outdated, added Delgado-Jenkins, who prefers to talk about usage occasions.