Who is the target consumer?
80% of Millennials (who seek out better-for-you natural products) will be parents in the next 10-15 years, while the US Hispanic population – currently at 54 million, and seeking out specialty taste profiles – is set to double over the next 40 years, changing the landscape for beverage formulators and marketers, said Henkel. The rise in single parent and dual income households will also drive demand for more convenient, on the go products.
