Purple… the new green?
BevNET Live judges were also impressed by Kabaki purple tea (get full details HERE) made from a phytonutrient-rich purple-hued cultivar grown in Kenya – which founder Martin Kabaki reckons could follow RUNA’s playbook by bringing something disruptive to the US ready-to-drink tea market, while at the same time improving the livelihoods of small growers.